I have being doing some some research in to how you launch a publication and if that would relate in anyway to the launch of our artbook.

First thing is that we need an angle – or none if we go the Hanna ”this is not Art” route.

Why are we producing our Artbook, are we inviting collaboration from outside our group, are we promoting each artist, and to what end?

This question produced a fair amount of conversation but no one direction. Everyone wanted to do the publication as a record of our work but not everyone wanted anything else to happen. In this case the job at hand is to produce a high-end publication to showcase our individual work, along with our statements about how Active Passive relates to what we do.

I had a good re look at Hubdot to see if they were relevant, as an idea it could work, people would think about active passive and that would make our publication relevant to them.

Thought about a launch gift or video –https://blog.hootsuite.com/how-to-make-gif/

We could send it out on our Instagram feeds and other social media.

I talked to Three advertising people, one retired who regaled us with stories of launches for products that some how involved nuns and typewriters. They had great disaster stories and fabulous success stories which confirmed my suspicions that you need a good angle.

I looked at the most effective contemporary campaigns – https://www.cnbc.com/2017/04/06/these-are-the-10-most-effective-advertising-campaigns-in-the-world.html. Oh good one of my bods is at no two….although probably far too busy to respond to my email.

https://www.campaignlive.co.uk/ had a look at the Advertising Marketing go-to publication.

Talked to gutter gang+Nayna on what’s app and we shared our research and updates. Scan info stickers and other launch material on the table, we are not going to publication for Thursday due to the Colledge strike but submitting a digital copy for Thursday with the publication being run for the launch it’s self.

Meeting at the Tate 10.30 to finalise.